Analytics

toronto analytics expert consulting

Web analytics is the process of measuring which aspects of the website work towards its business objectives based on data analysis and continuous testing. Based on the best practices of the field, easynet search marketing offers a series of Google Analytics consulting services, as follows:

1. Annual Service

• Google Analytics advanced configuration: includes the creation of customized goals, filters, profiles and user defined variables that enable easynet’s clients to understand, measure, and optimize users’ navigation.
• Define Key Performance Indicators (KPIs) for the target website and tie them to measurable site goals: this enables easynet search marketing to track the website performance closely on a month-by-month basis.
• Deliver monthly and quarterly analyses and recommendations that show trends of behavior and overall website performance. Each analysis delivered is data-driven and action oriented, offering various problem-solving solutions. The focus in each Quarter is jointly defined with the Client in the beginning of the service.

2. Semi-annual Service

• Google Analytics advanced configuration: includes the creation of customized goals, filters, profiles and user defined variables that enable easynet’s clients to understand, measure, and optimize users’ navigation.
• Define Key Performance Indicators (KPIs) for the website: this enables easynet search marketing to track the website performance closely on a month–by-month basis.
• Two overall analyses of the website focusing on the needs of the Clients, e.g.: search analysis, content analysis, navigational analysis, online testing, and others.

3. Google Analytics Configuration

• Google Analytics advanced configuration includes the creation of customized goals, filters, profiles and user defined variables that enable easynet’s clients to understand, measure, and optimize users’ navigation.

4. Google Analytics Training

• On-site training on how to extract the most out of Web Analytics and how to configure and optimize Google Analytics in order to extract the most accurate and valuable information out of it.

call shad , 416-823-8708 toronto analytics expert