Search Engine Optimization

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Search engine optimization (SEO) is the inclusive name for the set of techniques used to boost website traffic, conversions, and subsequent business impact resulting from natural search engine placements.

The best practice philosophy of an engaging SEO process creates a better website with:

• Structured information architecture
• Quality optimized content
• Easier navigation
• A more effective conversion funneling

Furthermore, easynet acts to maximize the website’s business potential – and create new opportunities – by turning the client’s website into an advanced, leading platform that reflects the client’s business approach and business goals. The result ensures that algorithmic search engines, such as Google, Yahoo, and MSN, access all site content, categorize it correctly and distinguish specific keyword terms from the thousands available.
Statistics and studies show:

• 85% of internet users access search engines to find product and service information
• 70% of click throughs originate from natural search engine results while 30% originate from paid search
• 90% of users do not go beyond the first results page

Thus, when positioning websites in the first search engine results page with strategic keywords, it is exposing brands, products or services to a huge audience of prospects using search engines to find and compare products and services.

Search engine optimization results in:

• large amounts of targeted search traffic without direct cost
• brand visibility in high volume channel
• a distinguished website by gaining a leading edge in search engines

How do search engines calculate site relevancy?

Search engines use a complex formula to determine document relevancy for a particular topic or category and specific keyword terms. Many other factors are involved in this computation and include the three described here.

Link popularity
Search engines tabulate the number of websites linking to a site, their contextual relevancy to the site and their authoritative rank in the category. When computing link popularity, search engines use advanced formulas for rating link loss or gain rates including historic factors, which determine the age of active links.

Textual Content
Search engines no longer rely as much on keyword density, but rather on a broader, morphological analysis of texts at an overall level.

User behavior patterns
Search engines can determine relevancy patterns based on user preference by analysis of user tastes and click throughs from the results it generated.

The process

search engine optimization process involves the following components:

SEO research and objectives
Keyword Strategy
Search engine spider-ability assurance
Template page optimization
Content Optimization
Code optimization
Internal linking
External linking
Ongoing management and reporting

CALL SHAD TODAY FOR YOUR FREE SEO SITE ANALYSIS

416.823.8708